Taking Life for Granted

blog Feb 03, 2012

Not a day goes by in my life when I don’t think about other people doing activities that I just can’t do. There are times I just want to shake them and say, do you know how lucky you are? Do I really want them to think about everything they do as a gift? Not really.

I was thinking about my own life. Do I take it for granted?

The answer is absolutely.

We all take things for granted. I take many things for granted, including my friends, family, and lifestyle. I appreciate my life but I admit sometimes I take it for granted. I have so many positive aspects in my life that it is impossible for me to not take it for granted.

I always had food, shelter, and a warm place to sleep and there are too many people in the world who don’t have that. Heck, just one is too many. In order to grow, my feeling is that we want more. That desire just to get more and more drives successful people. To be fully content in your life is contradictory to achieving success.

In writing this...

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Reflecting on Life

blog Jan 26, 2012

Last week I described my four amazing trips. One thing I left out is that they had an incredible impact on the way I way I look at my life and my goals for this year. Each one reminded me of where I’ve been and where I want to go.


Not only was I was in a room with twelve amazing professionals, but I felt that I belonged in that room. I met Larry Winget someone I have followed intently since ‘05. I also got to meet Joe Calloway, another incredible speaker. I learned a lot and was also reminded of everything I already know. When we get stuck, we often question our own abilities. This past year has been a whirlwind and it is time to pursue my goals with a vengeance. The conference reminded me of that and has given me more confidence than I’ve had in a while.


One of my biggest victories early on was being a small part of the USC football team family. I spoke for them, I got to go on the field before the home games, and it felt like I was a celebrity....

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Four Amazing Trips

blog Jan 19, 2012

I had an amazing holiday. I took four trips in one month and loved every minute of it (except getting nauseous on the plane, but I’m okay now).

On December 7, I took off to Arizona to meet Larry Winget and Joe Calloway. In August, I went to the National Speakers Association where I could not wait to meet Larry. He spoke there and I missed meeting him. But this time he hosted an event with Joe, and it literally changed the way I look at my business and my life. It was an intense meeting in the boardroom followed by dinner at Winget’s house. I enjoyed myself and met eleven colleagues who I will keep in contact with for many years.

I flew to Seattle the next day, where I saw the Seahawks beat the Rams on Monday Night Football. I hung out with Coach Carroll the day before the game at the headquarters. I got to go on the field before the game. It was amazing but cold.

A week later, I flew to the Philippines with my roommate and best friend Patrick, where I got to hang out for...

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Letting Go

blog Jan 12, 2012

I’m back in the office after four amazing trips that I took in December. I will talk about them in a later post. I’d like to start of the new year with some words about goals. I did this last year and I think I want to continue the tradition.

I am excited about this year because I am going to get married, going to publish my autobiography, and speak more.

Before I went on my trips, I watched a video by Joe Calloway, who I met in Arizona along with Larry Winget. The video was about letting go. The step after goal setting should be an inventory of things that did not work, a list of things that hold you back. Examples can be friends who don’t support your goals or friends who make fun of your goals. Also, they could be habits such as going for a Monday night cocktail with colleagues.

We all have struggles in our life that hinder us, but in order to move forward you have to let those things go.

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2011 Rewind

blog Dec 15, 2011

So, we have come to the end of the year. Let me tell you, this year has been the best year of my life.

My dreams came true.

I am in the best place emotionally in over fourteen years. I’m having a good time and my life is finally loving me back.

I came into the year with a lot of questions:

  • What do I want to do professionally?
  • Am I ever going to fall in love?
  • How do I get used to my new normal?

In January, my new house was getting renovated. At the same time, my best friend Patrick Saylor was getting ready to move down here. This will be the first time since college I had moved out of my parents’ house. Pat came down from Lake Tahoe on Super Bowl weekend and we went to Vegas. When we got back, I saw that my bed was moved into my house. Almost a year before, I was at my friend Artin’s housewarming party where I asked myself if I would I ever be able to buy my own house.

During the first part of the year, I was more than a little bit obsessed with finding a...

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Brent Yuhasz

blog Dec 08, 2011

I lost one of my best friends: Brent.

He passed away the Saturday after Thanksgiving. I’ve known Brent since high school. We started hanging out about seven years ago through my friend Arash. Arash and I would go to his house about twenty minutes away, where we would barbeque and just hang out. I would often crash on his floor.

One of his favorite stories about me

Brent used to be a caretaker for a quadriplegic. He assumed that like his employer, I had no control of my legs. One morning, he woke up and saw me already sitting in my chair and wondered how I got up there. A couple of weeks ago, we were sitting at my kitchen table and he turned to me and said, “Sourena, I need to stand up and stretch my legs.” I turned to him and said, “Me too.” He turned bright red and said, “I’m sorry.” Then I laughed. That was Brent. He was a considerate, funny, and gentle guy.

This year I moved into my own house for the first time. My roommate Pat and...

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What is Paramount

blog Nov 30, 2011

As I wind up the year, I am already thinking about next year. Mainly because I’m getting ready to go on a speaking retreat with Larry Winget and Joe Calloway.

One mistake that I have made in the past is that I didn’t put the business paramount to everything else. In order for me to take my business to the next level, I need to put my business above everything else. I have so many expectations from my business. I want to have fun, I want to make money, I want my business to show me the country, and I want my business to introduce me to fascinating people.

In the past, I have been focused on the list. What is going to make this all happen? Focusing on making sales and marketing paramount to everything else, even my own desires? In the past, I tried to have my cake and eat it too. That didn’t work. I was focused on hanging out, watching football, meeting the media, and other activities. It’s like being in a relationship. There are times when your own wants and...

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Happy Thanksgiving

blog Nov 23, 2011

For the last few years starting with the USC blog then this blog every year I’ve made a list of everything I’m thankful for. I am so happy to report that this has been the best year of my adult life. The reason that I say “adult life” is because there’s nothing like being a kid. The ironic part is no matter how much you tell kids that, they don’t believe you. Then one day around the age of 25, everybody says, “Oh yeah.”

  • My parents, who always come on the top of my list.
  • My sister Sanaz is living a great life and as her big brother, it’s great to watch.
  • My house.
  • My love life (I promise I will write about her soon).
  • My ever-expanding body of work, which grew by leaps and bounds this year.
  • My manager Kristi, who supports me and tells me that I’m being irrational and paranoid. (And it’s exactly what I need.)
  • Trojan League Associates of San Diego County. Earlier this year I was not sure if I wanted to speak anymore, but...
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blog Nov 17, 2011

One of the problems I have is I am not consistent.

I have so many ideas going through my head throughout the day.

As I look back on my career, I find that my biggest weakness is that lack of consistency. It’s a very challenging thing to admit your weaknesses, especially in a blog post, but this week I admit that I am horrible at being consistent. This is one of

the reasons I am very particular about tweeting four or five times a week and adamant about writing this blog and getting a new post up every week. (Except on Christmas, because I need a break.)

The way I see it, if I skip a week because I don’t have the time, that would lead to skipping two weeks because I don’t feel well, which would lead to I have nothing to sayI have nothing to say would lead to I had a late night out with my buddies, which would ultimately take me somewhere like I’ll just do it when I feel like it. I don’t want that to happen. I need a place to vent, to create, and...

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Ready, Set…Hold On!

blog Nov 10, 2011

This year, since I’ve been taking it easy writing, moving into my new house, and reevaluating the next chapter in my professional career, I haven’t had the need to send out any press materials for a while. I recently signed up for an event hosted by Larry Winget (who I will finally get to meet in person!) and Joe Calloway, a business speaker. I want to learn the right way to market myself. I filled out an extensive questionnaire so Larry and Joe can better understand where I am and where I want to go.

They asked me to send a press package and copies of my book.

To my disappointment in myself, it took me an hour to find my new speaking DVD and another fifteen minutes to find the printable files I wanted to send them. I blame no one but myself. The DVD should have been on my desk and I should have had multiple copies of my press kit ready to go. It should have taken me one minute to get everything together instead of an hour and a half.

The lesson here is you should always...

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